In this episode of The Printerviews, Colin Sinclair McDermott speaks with Dave Leskusky, President of Printing United Alliance, who reflects on a career spanning three decades in the industry.
Dave details his journey from selling magazine classified ads in 1995 to leading the transition of Napco Media into a digital-first media and events organisation before its integration with the Alliance.
Click on the image below to listen.
The discussion centres on the strategic vision behind bringing multiple trade associations under one umbrella to serve the entire printing ecosystem, from commercial and packaging to apparel and wide format.
Dave shares insights from the recent Printing United Expo in Orlando, noting the high energy and the success of new initiatives like the AI Pavilion and expanded student programmes.
He explains the concept of convergence, where printers leverage digital technology to diversify their offerings and capture more of their clients’ marketing spend.
By focusing on common challenges such as workforce development, legislative advocacy, and technological education, Dave highlights how the Alliance aims to provide the resources and leadership necessary for the industry to thrive in a rapidly evolving landscape.
Key Takeaways
- Unified several major associations to create a single, powerful voice for the printing ecosystem.
- Cultivated a talent pipeline by growing student membership from 200 to over 2,000.
- Encouraged printers to diversify into segments like packaging and promotional products via convergence.
- Established the AI Pavilion and consulting services to lead members through emerging technology shifts.
- Emphasised the need for consultative sales training to capture more of client marketing budgets.
- Provided over $150,000 in free educational courseware to students through the iLearning platform.
- Acts as a central advocacy body for legislative affairs, OSHA standards, and sustainability issues.