Soyang Europe promotes Damien Martin to Wide-Format Manager for UK & Ireland, overseeing 1.6m hardware sales and client demos.
Soyang Europe has promoted Damien Martin to the position of Wide-Format Manager for the UK & Ireland. Soyang Europe appointed Martin as Sales Manager in April 2024, and in his elevated role he assumes strategic responsibility for sales across the company’s 1.6m-wide print production hardware line.
Soyang Europe distributes digitally printable wide-format and superwide-format media, surface coverings, and advanced print production hardware solutions. Soyang Europe will lead equipment sales through Martin across its 1.6m hardware portfolio, which encompasses Mimaki printers and plotters, Graphtec cutting plotters, and Vivid Laminating Technologies VeloBlade digital die-cutting systems. Soyang Europe has also tasked Martin with overseeing machinery showcases and client demonstrations at its demonstration facility in Altham, Lancashire.
Soyang Europe Wide-Format Manager, Damien Martin, commented, “I’m very grateful for the opportunity. The wide-format portfolio within our hardware department continues to go from strength to strength, and I’m looking forward to working closely with our partners and supporting customers across a broad range of markets.”
Soyang Europe Chief Executive Officer, Mark Mashiter, stated, “Drawing on his established experience in wide-format hardware sales, Damien will continue to focus on customer engagement, live demonstrations and helping businesses invest in reliable, productive equipment that enhances their capabilities.”
Mashiter added, “This shows Soyang’s commitment to continued investment in our hardware department.”
Soyang Europe technical and commercial specialists will work alongside Martin to assist print service providers across the UK and Ireland with hardware specification, workflow integration, and ongoing equipment support.