Kavalan launches The Green Reality podcast series to examine environmental data, life cycle analysis, and supply chain sustainability.
PVC-free wide-format materials brand Kavalan has launched The Green Reality, a new ten-part podcast series designed to examine the evidence, complexities, and broader consequences behind major environmental questions in the print and packaging supply chains.
Hosted by Jack Gocher, Editor of Eye On Display, alongside Kavalan Senior Researcher Mark Chen, the series addresses topics such as carbon emissions and removal, air pollution, resource scarcity, waste management, and Life Cycle Assessment (LCA). Across ten episodes, the podcast explores how environmental decisions intersect with economic, social, and geopolitical factors, examining why reducing one environmental impact can sometimes shift ecological burdens elsewhere.
Head of Marketing at Kavalan, Nova Abbott, commented, “Sustainability is often discussed one issue at a time, carbon, plastics, recycling, water or energy, when in reality these challenges are deeply interconnected. With The Green Reality, we want to zoom out and ask some of the more difficult questions.”
Abbott added, “What happens when improving one environmental metric creates an impact somewhere else? Are we measuring what matters, or simply what is easiest to communicate? And what does the evidence tell us when we look beyond the headline? This isn’t about claiming to have all the answers. It’s about bringing more context, transparency and balance into the sustainability conversation, so that businesses and individuals can make better-informed decisions.”
The first episode focuses on a recycling scheme that exposed flaws in how environmental metrics are measured, examining burden-shifting and headline sustainability claims. New episodes will be released weekly across major streaming platforms.
The Green Reality podcast is available to stream via the following links: