Bracknell Print Room is named the inaugural member of Innotech’s The Big Print Network (TBPN), an ambassador programme for elite wide-format printers.
Bracknell Print Room has become the first wide and grand-format print specialist to join The Big Print Network (TBPN). Launched by Innotech in April 2026, the programme is an ambassador initiative designed to move beyond traditional supplier-printer relationships, offering a collaborative framework for high-calibre print businesses.
The Berkshire-based firm, which celebrates its 50th anniversary next year, played a central role in designing the network’s structure. Established in 1976 and currently led by CEO Simon Lewington, the family-run business operates as a full-service print agency and management house. It was a series of conversations between Lewington and Innotech that identified a gap in the market: the need for printers to have better access to end-user marketing tools rather than just technical specifications.
As a member of TBPN, Bracknell Print Room receives early access to Innotech’s product launches, exclusive promotions, and a suite of white-label marketing assets. These resources—including high-quality photography and video—allow the printer to showcase finished applications, such as elevator wraps and floor graphics, directly to their own clients under their own branding.
Simon Lewington, CEO of the Printroom Group, said, “Nobody gets excited about rolls of media in a warehouse. But what gets produced from those rolls? That’s a different story. Innotech has invested time and money making assets for things like new wallpapers; we can stick our logo on that and get it sold. Everyone benefits.”
Membership in the network is free but requires a vetting process to ensure each business adds value to the community. In return for the marketing support and VIP access, members like Bracknell Print Room commit to sharing project feedback and engaging with Innotech’s social media and digital channels. The network also facilitates peer-to-peer collaboration, allowing members to outsource specialised tasks to other vetted ambassadors with confidence.
Kieran Dallow, Head of Customer Experience and Marketing at Innotech, added, “The Big Print Network isn’t about how much someone spends with us. It’s about finding businesses that are passionate about what they do and giving them a platform to shout about it. We want members to see this as a two-way relationship.”
For Bracknell Print Room, joining the network as its first member reinforces its position as a forward-thinking family business. By leveraging Innotech’s hardware and media expertise alongside its own 50 years of production experience, the firm is well-positioned to continue its growth across the wide-format, exhibition, and retail display sectors.