Continuing its European expansion, UFABRIK has announced the appointment of Euromedia as its new distributor for premium large-format textile print solutions in France.
Euromedia is a specialist integrator and distributor of large and super-large format digital printers, cutting tables, plotters, laminators, consumables, software, and materials. For over 26 years, the business has been a trusted partner to professionals working across graphic arts, signage, visual communications, interiors, décor, and personalisation.
The supplier services visual communications specialists with brands that include HP Latex, Platinum, Caldera, 3M, and Metamark, alongside its own EMD distributor range. Offering comprehensive technical support and maintenance, Euromedia operates showrooms in Savoie, Aix-en-Provence, and the Paris region.
The new partnership with UFABRIK aligns with Euromedia’s medium-term strategy to develop premium, environmentally responsible solutions while leveraging its dual expertise in production equipment and media.
Nicolas Lafon, Aftermarket Manager at Euromedia, explains the strategic fit: “UFABRIK stands out for the quality, consistency and coherence of its textile portfolio. This partnership enables us to strengthen our offering and fully address growing customer demand in the large-format textile segment.”
Lafon notes that the addition of UFABRIK strengthens the company’s immediate large-format textile offering at a time when the requirement for textile-based print solutions is rapidly growing across France. There is currently high demand for premium visual communications, wallcoverings, retail applications, and a wider industry move towards more sustainable solutions that deliver strong aesthetics, easy installation, and long-term durability.
“This partnership allows us to offer a truly comprehensive textile solution in very large formats, with enhanced technical credibility. It expands the range of possibilities for our clients in textile decoration, display and signage,” Lafon continues.
Monika Mourao, Sales Director at UFABRIK, comments on the new agreement: “We are delighted to welcome Euromedia to our channel. A true customer-centric business, it offers technical expertise in wide-format and super-wide format production equipment and has a deep understanding of material applications. We expect this to be a very dynamic distribution partnership.”
Lafon concludes: “Euromedia is elevating its textile offering. With UFABRIK as a partner, we can now provide a complete, consistent, and technically reliable range—supporting our customers from media selection to final application.”
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