Josh Birch will succeed Jonathan Tame as Managing Director of Two Sides Europe on 1 January 2027 to lead the campaign’s European digital expansion.
Two Sides Europe has appointed Josh Birch as its new Managing Director, effective 1 January 2027. Birch will succeed Jonathan Tame, who has led the paper and print advocacy initiative since 2014, guiding its development into a globally recognised campaign across Europe and the Americas.
Having worked with the organisation for more than six years as Marketing Manager, Birch has managed key communications, research programmes, member engagement, and campaigns including Love Paper. In his new role, he will oversee the launch of an AI-enabled multilingual digital communications platform designed to extend the initiative’s reach across new European markets.
Commenting on his appointment, Josh Birch said, “I am incredibly honoured to become Managing Director and to build on the exceptional work Jonathan has led over the past 12 years.”
Birch added, “Two Sides has an exciting opportunity to strengthen the support and value we provide to members, expand our reach into new European markets and make factual, evidence-based information about print, paper and paper-based packaging more widely accessible. Our new AI-enabled multilingual communications platform will allow us to engage directly with audiences across Europe on a scale that has not previously been possible.”
Outgoing Managing Director, Jonathan Tame, commented, “Josh has been an integral part of Two Sides for many years and has made a significant contribution to its success. His knowledge of our campaigns, creative experience and commitment to our members make him the ideal person to take the organisation forward.”
Martyn Eustace, Chair of the campaign group, stated, “I’m delighted that Josh has accepted this new role and that he will lead the next phase of Two Sides’ development, including the launch of its new multilingual European digital platform, an enhanced membership proposition and continued expansion into markets where local activity has previously been limited.”