The Magic Transfer Company (TheMagicTouch) has transitioned to an Employee Ownership Trust (EOT), rewarding its long-serving staff.
The Magic Transfer Company (GB) Ltd (trading as TheMagicTouch) completed the transition to an Employee Ownership Trust (EOT) in November 2025.
Founded in St. Albans back in 1992, the company pioneered digital image transfer technology, evolving from a retail unit and warehouse into market leaders through innovation and strategic partnerships. The product portfolio has evolved from the original coated toner transfer papers to now include heat presses, plotters, sublimation, HTV, digital printers, and the latest DTF transfer technology and consumable supplies.
For founders Jim and Alison Nicol (brother and sister), transferring ownership to employees was the ideal strategy, safeguarding the company’s culture and future. Jim Nicol commented, “Over the coming years Alison will reduce her work schedule, but I intend to continue to help the business and train management for many years to come. The world of personalisation has only just begun!”
Carl Newbury (General Manager) and Paul Meade (Head of Technical) have both been appointed directors, having each worked for the company for over 30 years. Mark Rossi (Head of Sales) has joined the board of the Trust together with Alison Nicol.
Jim Nicol added, “The creation of the EOT was the only decision to make, having traded for so long and built a strong business from the efforts of our dedicated staff and our loyal customers who together have been on this exciting journey. Management buyouts are fine but normally involve individuals having to raise funds to ensure their stake in the business moving forwards, but the EOT template does not require any of that.”
The company was advised by EOT experts, Avondale Corporate Ltd, who dealt with feasibility analysis, valuation, HMRC clearance, legal structuring, trustee setup, and employee communication. The EOT transition secures the company’s legacy, rewards its loyal team, and positions it for future stability and planned growth.
The company is preparing for its attendance at Printwear & Promotion 2026 with some fantastic and innovative product introductions.