French music merchandising specialist SNA GZ has expanded its textile production capabilities with the installation of Kornit Atlas MAX PLUS technology to support growing print-on-demand requirements.
Leading French music merchandising specialist SNA GZ has expanded its textile production capabilities with the installation of Kornit Atlas MAX PLUS technology. The strategic investment comes as demand continues to rise for music merchandise, e-commerce fulfillment, and print-on-demand production across France and Europe. By increasing its textile production capacity by 150 percent, SNA GZ is strengthening its ability to scale with the continued growth of its business.
Based in France, SNA GZ is part of GZ Media, the Czech-based company that stands as the world’s leading manufacturer of vinyl records. Over the years, SNA GZ has evolved into a comprehensive partner for the music and entertainment industries, bringing together physical product manufacturing, merchandise production, on-demand textile printing, e-commerce logistics, and fulfillment under one roof. Today, the company supports record labels, artists, brands, and entertainment companies with end-to-end management of their physical and digital sales operations.
As e-commerce reshapes how artists and brands bring merchandise to market, preorder campaigns, lean inventory models, and on-demand production are becoming increasingly essential. To keep pace with this shift, SNA GZ invested in a more agile production model, with digital textile printing providing the flexibility needed to respond quickly to market demand, streamline logistics, and reduce excess inventory.
Clément Baumelou, Managing Director at SNA GZ, explains: “We chose digital printing from the outset because it required less setup, eliminated minimum order quantities, and perfectly matched the evolving ecommerce and preorder models our customers were increasingly adopting. With Kornit, we’re taking the next step. Beyond expanding our production capacity, this investment enables us to support the market’s shift toward more agile, responsive, and on-demand business models. It fully aligns with our ambition to provide an integrated solution that combines manufacturing, merchandising, and ecommerce fulfillment.”
Key factors in selecting Kornit technology included its integrated pretreatment process, which simplifies production workflows and reduces operational complexity. SNA GZ also highlighted the value of Kornit’s All-Inclusive Click commercial model, allowing the business to scale production efficiently without significant upfront capital investments while providing greater cost predictability. Additionally, the expanded colour capabilities of the Atlas MAX PLUS platform allow SNA GZ to move selected productions from traditional screen printing into digital production while maintaining a broad gamut through CMYK plus red and green ink capabilities.
Looking toward the future, SNA GZ expects to upgrade to Kornit Atlas MATRIX technology to expand production possibilities into polyester applications, including jerseys and sports merchandising.
Guy Yaniv, President of Kornit Digital Europe, adds: “SNA GZ demonstrates how modern merchandise producers are combining digital production, fulfillment, and ecommerce logistics to create highly agile customer-focused manufacturing environments. Their innovative approach reflects the growing convergence of entertainment commerce, print-on-demand production, and digital textile manufacturing.”