Global place maker Moss has revved up the new F1® Exhibition in London. Its high-quality print solutions match the speed and dynamism of Formula 1® itself.
The collaboration has helped transform Immerse LDN, London’s newest entertainment district, into a dynamic visual experience. It has captured the excitement and energy of the iconic racing sport.
The F1® Exhibition opened on 23rd August. It marks the third European pitstop for the touring event, following installations in Madrid and Vienna. The exhibition also has a North American tour, with a successful show concluding in Toronto, Canada earlier this year. With the need to transform Immerse LDN into a visual spectacle, delivery partner and exhibition builder True Staging, recommended that Moss produce and install over 430 individual print and graphical elements across six unique rooms.
Meticulous planning and precision
The extensive project required precision and meticulous planning to ensure that each visual element aligned with The F1® Exhibition’s exceptional design standards.
Moss’s high-quality print included silicon edged graphic (SEG) fabrics, Foamex boards, neon films and intricately detailed kiss-cut vinyls, all seamlessly integrated with the displays to create the immersive experience.
The team completed the work in multiple phases. Moss received the artwork in late July and promptly printed the SEG fabrics. They then dispatched the fabrics to the site for the initial wall coverings, utilising the existing custom aluminium frame system. The team installed the Foamex boards and vinyl elements throughout early August, adding intricate details to the exhibition.
Working with Moss at the F1® Exhibition
Carlos Cabrera, Creative Producer at The F1® Exhibition, commented on the collaboration. “It has been great to work with the team at Moss. Their superb print quality and management made the installation in London a seamless process. We are extremely pleased with the results.”
The project has gone so well that Moss is already earmarked to support The F1® Exhibition’s graphic requirements when its international journey continues. This reinforces Moss’s position as a reliable partner for high-profile international events, backed up by its production facilities across Europe and the USA.
Matt Phipps, Group Account Director at Moss UK said: “We love to work on projects that grab the attention of the public from the very start. Having our graphics and displays as an integral part of this innovative experiential event is just amazing!
“We very much look forward to developing our relationship with Carlos and the team as their F1 Exhibition journey continues.”
The F1 Exhibition is open now at Immerse LDN, until 2nd March 2025. Visit the website here: The Formula 1 Exhibition | London
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