HP combined Latex wrap films and UV-reactive Indigo inks to produce a special technical blueprint livery for Scuderia Ferrari in Austin, Tx.
Scuderia Ferrari ran a special livery at the United States Grand Prix in Austin, Texas, teaming up with title sponsor HP to turn the car’s bodywork into an exposed engineering blueprint. The design revealed sketches, wireframes, and internal technical drawings normally hidden under the car’s body panels, paying tribute to the designers and engineers in Maranello.
HP engineers in Barcelona worked directly with Ferrari’s design department in Maranello to turn the digital concept into a durable race wrap. For the cars on the track, the teams used HP Latex technology to produce films capable of handling high track temperatures, debris, and regular mechanical servicing throughout the race weekend. The team mapped the artwork onto the car’s complex aerodynamic curves using HP Z Workstations.
President of Imaging, Printing, and Solutions at HP Inc, Anneliese Olson, commented, “Our partnership with Scuderia Ferrari HP pushes us to explore new possibilities for our technology. HP printing and colour science engineers worked alongside Ferrari’s designers and engineers from the outset, bringing together expertise from across HP to turn ambitious concepts into a race-ready reality and generate insights we can apply to future customer challenges.”
Head of Colour and Trim at Ferrari, Silvia Cavallaro, added, “The livery celebrates the journey from idea to reality. Every Ferrari starts with creativity, sketches and engineering expertise long before the car reaches the track. Thanks to our collaboration with HP, we were able to bring that process to life visually and tell a story that reveals the craftsmanship and innovation behind the performance.”
To showcase the creative concept off the circuit, HP and Ferrari also built a dedicated show car with hidden graphics that glow bright blue under ultraviolet light. Creating the effect meant adapting an invisible blue security ink originally developed for the HP Indigo 200K digital press, then testing primers and application methods so the ink could sit smoothly over curved body panels.
The technical trials have also generated practical data for commercial print outside motorsport. The invisible ink tests on the Indigo 200K provide a base for security and brand protection features in labels and flexible packaging, while the track testing of the Latex wrap films will feed into high-stress fleet and architectural vehicle graphics.