William Smith is supporting the new Arlon Wrap Cup promotion, giving sign-makers and vehicle wrappers a way to earn rewards on everyday film purchases until the 29th of May.
William Smith is supporting the new Wrap Cup Promo from Arlon, giving sign-makers and vehicle wrappers a simple way to earn rewards on the materials they are already using.
Running until 29th May, the promotion is built around how the trade actually works. Buy qualifying Arlon products through William Smith, keep projects moving, and rewards build in the background. The football theme keeps things light, offering an engaging way to earn prizes without taking itself too seriously.
Two Routes to Rewards The campaign runs across two strands to ensure it stays relevant to how different businesses operate:
- The Champions Deal: Focuses on FLITE Technology products, aimed at higher-end vehicle wrap work.
- The Contenders Deal: Centres on polymeric films, which will feel more familiar for everyday signage and general graphics.
The product mix covers a broad range that is likely already moving through most workshops, including Premium Colour Change, SLX+, SLX Cast Wrap, DPF V9700, IllumiNITE Wrap, and Fusion Wrap. That means the promotion slots into existing workflows rather than asking anyone to switch materials or rethink how they buy.
From a practical point of view, the most important detail is what customers do not have to do. There are no forms, no codes, and no registration required. Purchases are logged automatically and entries are handled in the background before being passed to Arlon for the final prize draw. For a busy wrap or sign business, this seamless tracking eliminates the usual hurdles associated with promotional campaigns.
By taking part, customers can win an exciting range of football-related merchandise and will be entered into the Grand Prize Draw for a state-of-the-art table football game. Furthermore, businesses already active on social media can earn double entries by posting content that features Arlon Wrap Toolkit products.
A second phase of the promotion is expected later in the year, following a similar structure but with a different tone as the summer calendar progresses.
Lindsay Hutchinson, Head of Marketing at William Smith Group 1832, comments: “This is the kind of promotion that works because it does not get in the way. Our customers are focused on getting jobs out of the door, not filling in forms, so having everything tracked automatically makes it easy to take part.
“It also reflects the mix of work we see across the trade. Some customers are focused on premium wrap projects, others are running steady signage work, and many are doing both. Having two routes means it stays relevant to how they actually operate.”
Full details are available through William Smith or directly via Arlon.