Ultima Displays will host its trade open days featuring new exhibition hardware, AI workshops, and guest speaker Peter Reid.
Ultima Displays has announced its upcoming summer open days, a two-day professional networking and product event structured to help trade partners identify new commercial opportunities. Taking place on Wednesday 24 and Thursday 25 June at the company’s manufacturing headquarters in Corby, Northamptonshire, the exhibition is curated under the central theme of “Powering Performance”.
Operating exclusively as a trade-only B2B partner, the hardware and graphic solutions manufacturer works with commercial printers, exhibition contractors, creative agencies, and signage resellers. The upcoming event will provide trade visitors with early access to unreleased portable displays, modular stand lines, and upcoming textile fabric systems currently being developed by the internal engineering and product design teams.
Andrew Cushing, Managing Director at Ultima Displays, said, “We know it’s asking a lot for people to take time out of a busy working day, so we want to make sure it’s genuinely worthwhile. Almost every customer who visits us says, ‘I didn’t know you could do that!’ and that’s exactly why we’re opening our doors. There are opportunities, products and capabilities that many customers simply aren’t aware of. The open days are about helping people uncover those opportunities and leave with ideas they can put into action straight away.”
The itinerary splits into specific, daily performance focus areas across the two dates:
On Wednesday 24 June, the schedule focuses on digital workflow efficiency. Attendees can participate in practical, interactive workshops examining how businesses within the print, exhibition, and live events sectors can utilise artificial intelligence to lower pre-press times, automate routine administrative tasks, and improve localized marketing campaigns.
On Thursday 25 June, the focus shifts to strategic management and leadership. Former England international footballer and manager Peter Reid will lead a live interactive Q&A session. Coinciding with the ongoing World Cup tournament, the session will explore how professional sporting frameworks regarding team building, pressure management, and structural resilience translate directly into commercial business operations.
Alongside the technical seminars, registered visitors can participate in guided structural manufacturing facility tours to view internal fabrication and digital print processes. Attendees will also receive individual consultation time with product designers, a catered networking lunch, and tailored product information packs matching their market sector.
The event runs from 10:00 to 16:00 daily. Attendance is free, but places are limited. Booking link here