Neon inks and relief printing from swissQprint’s Nyala 4 flatbed printer provide solution for Banbury Litho’s high-end, influencer market packaging projects.
From roots in traditional lithographic processes the company evolved, and now boasts a multi-million-pound, purpose-built factory, specialising in short-run individual packaging for high-end brands. The business wanted to invest in a new machine that would meet its print quality and efficiency demands. Testing and research resulted in the installation of a swissQprint Nyala at its site in Banbury in March this year.
The combination of the Nyala’s process colours, along with neon pink, neon yellow, white and varnish, aligns with the increasing demand for visually striking packaging and digital print. The colour options allow for creative bespoke designs, crucial in the age of social media where presentation is key, particularly in the demanding fragrance and beauty sectors.
The Nyala enhances Banbury Litho’s capabilities in relief printing on a variety of materials, including fluted packaging and corrugated board, seen as an important aspect of its short run, high-end packaging projects.
Matthew Plant, Managing Director at Banbury Litho said: “Our investment in the Nyala further enhances are bespoke offering, particularly for our influencer market ventures where packaging and its unboxing are an integral part of the brand experience on platforms like Instagram. The neon inks and relief printing are a huge step forward, ensuring our packaging makes an immediate visual and sensory impact.”
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Sustainability also played a role in Banbury Litho’s decision-making process. swissQprint claims the energy efficiency of the Nyala keeps power consumption minimal, as demonstrated by their ISO 20690:2018 certification. They go on to say that the Nyala’s reliability and precision conserve inks and save time and resources, minimising wastage. Additionally, the use of Greenguard Gold certified UV-curable inks aligns with Banbury Litho’s goals to minimise the environmental footprint of its printing.
swissQprint UK Sales Manager Steve Pridham said: “We’re always conscious that our customers want a machine that produces exceptional results, sustainably. Banbury Litho’s commitment to these values made the Nyala an ideal fit and the perfect way to influence its innovative high-end packaging and digital print solutions.”