Two Sides launches a redesigned Love Paper website to provide consumers, brands, and publishers with verified facts on paper sustainability
Love Paper, the global consumer outreach initiative run by non-profit organisation Two Sides, has launched a redesigned website at lovepaper.org to promote the environmental, practical, and creative credentials of paper, print, and fibre-based packaging. The digital platform serves as an updated educational hub across Europe for consumers, educators, retailers, and media professionals seeking verified facts surrounding sustainable forestry, paper recycling, and the circular economy. A corresponding update to the primary Two Sides corporate website is scheduled to follow later in the year to establish a unified digital home for both campaigns.
The revised website consolidates academic research, educational tools, and practical guidance across multiple focus areas, including sustainable forestry management, circular recycling systems, paper-based packaging, literacy development, and lifestyle communication. The digital platform addresses common environmental misconceptions surrounding the paper industry by presenting evidence-based data on European forest growth and recycling rates. Designed with improved navigation and mobile accessibility, the portal enables commercial brands, publishers, and retailers to source verified environmental messaging to support their own customer communication strategies.
Campaign Manager at Two Sides, Josh Birch, highlighted that the campaign aims to communicate the positive narrative surrounding paper products in an engaging, accessible format. Birch explained that whether visitors are seeking information on forestry biodiversity, educational wellbeing, or sustainable packaging, the platform illustrates the ongoing relevance of paper in everyday life. He noted that the redesigned hub equips commercial partners with transparent environmental facts to engage consumers and counter greenwashing claims within the retail sector.
The portal will continue to function as the central resource for Love Paper Week, offering downloadable campaign assets, branding toolkits, and educational graphics for European businesses. Retailers, newspaper publishers, and commercial print service providers can utilise these free materials to highlight the environmental credentials of physical media within their regional communities. Through a combination of visual storytelling, verified statistics, and downloadable assets, the updated website strengthens the broader Two Sides mission to champion paper as a renewable, recyclable, and essential material for modern commerce.