The independent print, signage and web design company used Drytac’s Polar Premium Air for local shopping centre’s refurbishment
Nettl at Digiprint Bath and Chippenham used Polar Premium Air self-adhesive vinyl from Drytac to produce a set of eye-catching graphics for a smart local shopping centre, Milsom Place.
Since 1987, Nettl at Digiprint has offered web design, print and signage services to the local business community. Working with customers across a wide range of projects, the company offers small- and wide-format printing, posters, signs, exhibition and display graphics.
Nettl at Digiprint was recently engaged in a development project involving Milsom Place shopping area, which provides the filming location for the Channel 4 show First Dates. This involved branding several units undergoing refurbishment as part of the initiative.
The company was challenged with creating graphics to obscure building works and enhance the space. They needed to fit in with the nature of the shopping centre and draw interest from passers-by.
Nettl at Digiprint chose to work with Drytac Polar Premium Air, a printable self-adhesive vinyl featuring a unique permanent adhesive with bubble-free application technology that delivers easy to install graphics. Ben Gregory, Director of Nettl at Digiprint, said the material provided flexibility and ease of use for what was an extensive project.
“There were several units that needed branding and each had multiple windows,” Ben said. “The easy to fit, bubble-free technology made installation a breeze and with the classic matte finish, it gave a high-end look.”
Nettl at Digiprint produced the graphics in-house, using its HP Latex R1000 machine to print the panels. Panels were cut to a rough size on the company’s Vivid Veloblade Nexus and hand trimmed once installed at the shopping centre for an accurate finish. The graphics were installed early in January 2025.
“Drytac’s Polar materials print beautifully on our HP Latex machine, and with HP Latex’s anti-scratch inks, the results are outstanding,” Ben said. “We’ve never had issues with these products. While we’ve tried others, our installation team requests Drytac as their preferred material. Additionally, the Drytac Polar film performed brilliantly in the freezing temperatures we were experiencing during application.”
The project has since led to Nettl at Digiprint securing more work on the back of the initial set of installations.
“Our team worked hard to secure this project, and our success has impressed the shopping centre management. As a result, they’ve entrusted us with even more signage work, including wayfinding signs, event and promotional boards, advertising panels, and additional wall and window branding” Ben said.
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