Greens the Signmakers has completed a nationwide rebranding rollout across more than 380 CVS Group veterinary practices.
Greens the Signmakers has completed a major nine-month phased rebrand for veterinary services provider CVS Group, delivering a nationwide estate transformation across more than 380 locations. Spanning clinical sites from urban high streets to large standalone animal hospitals, from Northern Ireland to the Isle of Wight, the project required a combination of volume manufacturing and bespoke on-site installation.
The comprehensive project involved over a year of planning and development, with nine months of installations delivered in structured waves to meet strict regional completion dates. The resulting signage has required a range of production techniques and skills including illuminated flex face signs, printed aluminium composite material (ACM) panels, and traditional hand-painted signwriting tailored to individual practice layouts rather than relying on a standard template.
Greens’ in-house production teams balanced advanced manufacturing with the dynamic scheduling requirements of the national rollout. Standardised interior elements, such as branded reception signage, were produced in volume batches to maintain a continuous stockholding of 20 to 40 units at the firm’s manufacturing hub. In contrast, exterior architectural signage was fabricated as individual site surveys and technical drawings were approved, requiring high flexibility within the workshop.
To carry out the installation schedule required an average of three to four dedicated Greens fixing crews operating across the CVS estate from Monday to Friday. With most veterinary practices remaining open to patients throughout the programme, installation teams coordinated work around daily clinic operations to minimise disturbance to animals and clinical teams, carrying out internal drilling and structural fixing during out-of-hours windows.
The scale and variety of the estate meant that no two installations were necessarily the same. From large standalone practices such as the Falmouth site to more unusual locations, including one freestanding sign installed in a field alongside a group of cows, the project required Greens’ teams to adapt their approach throughout.