A choir of 12 industry voices “…look to the future now…” with 12 days of predictions
As Noddy Holder yells at the end of Merry Xmas Everybody, “IT’S CHRIIIISSTMAAAS!” (well nearly) and before we all put our feet up for a well earned break we thought we would follow Noddy’s lead and “…look to the future now…” with 12 days of predictions from a choir of 12 industry voices – don’t worry, they’re not actually going to sing.
We begin with our own Jack Gocher explaining how predictive analytics will be key
2024 was a big year for global exhibitions, such as drupa, so we saw a flurry of new product launches. While I’m sure exciting new products will be introduced in 2025, I believe the industry will likely focus more on critical business challenges and strategic opportunities.
Over the next couple of weeks, Eye on Display will share the predictions of a range of experts in our industry. My prediction is that in 2025, the ability to collect, analyse, and interpret data will be a key driver for success in the print and signage industry.
Combined with AI and other technology advancements, I think 2025 will see the industry embrace data analysis as a crucial tool for informed decision-making. This will be used to drive everything from campaign optimisation to personalised customer experiences.
Measuring Impact and Engagement
Digital signage and interactive displays offer a wealth of data that goes beyond traditional metrics. By tracking audience engagement, dwell time, and interactions, businesses can gain valuable insights into their displays’ performance. This can help them identify areas for improvement, tailor content and campaigns, and determine how and where to place displays.
The power of data goes beyond analysing past performance. Predictive analytics allows businesses to anticipate future trends, optimise campaigns, and personalise customer experiences. By leveraging data from various sources, including customer interactions, market trends, and social media, businesses can forecast demand, deliver personalised messaging, and identify new opportunities.
Eye on Display will be looking more into this topic, so if this is an area you would like to contribute to, please contact us at news@eyeondisplay.com