The point-of-sale displays specialist took on its new HP Latex R2000 in May 2021 as part of an effort to bolster its environmental credentials and satisfy customer demand for greener print.
Corby-based point-of-sale specialist Emerald House Associates has revealed its purchase of an HP Latex R2000 printer from approved HP distributor Papergraphics has helped to enhance its environmental credentials and satisfy an increasing demand from customers for more planet-friendly work.
Founded 25 years ago, Emerald House is one of the leading providers of point-of-sale displays to airports across the UK and Ireland. The company also carries out a wide range of shop fitting work, partnering with leading brands such as Chanel, Selfridges and Harrods.
Recent years have seen client demand for more environmentally friendly work sharply increase as more customers seek to shine a light on the sustainability of their own operations.
Emerald House responded with the purchase of its new HP Latex R2000, which, thanks to its use of water-based inks, offers a significantly more sustainable option than UV or solvent-based technology.
The HP Latex R2000 was installed at Emerald House’s Corby facility in May 2021 and has since been used to produce a wide range of planet-friendly printed work for the company’s expansive customer base.
“We have a number of customers that are wanting us to produce more environmentally friendly products, and this is driving us to moving away from PVC-based materials,” Emerald House Print Production Manager Kevin Tolton said. “The fact that the HP Latex R2000 runs with water-based ink suits us far better environmentally as opposed to using solvent-based inks.
“Then there is the incredible quality of the final print; this, coupled with the sustainability features of the HP Latex R2000 will help us to retain our current customers in the long-term, as well as secure new, lasting clients that will remain with us for many years.”
Kevin added that such has been the impact of the new HP Latex R2000 printer on the business that the company would look at investing more Latex technology in the future to support its overall growth strategy.
“The use of the HP Latex R2000 printer and its water-based ink will keep us at the forefront of digital printing and will likely lead to us investing further into Latex print technology in the future,” Kevin concludes.