Color-Logic, Sharp, Duplo, and Unifoil showcase “next-level” digital print embellishments at Amplify
Color-Logic, provider of digital print embellishment software, partnered with Sharp, Duplo, and Unifoil at the recent Amplify trade show in Chicago to elevate digital print embellishments to new heights. The Amplify show, the North American event for print embellishments, featured a collaborative showcase highlighting the predictable and economical possibilities of digital print embellishment.
Today, print embellishment is more than just a “wow” factor. It is about achieving a tangible Return on Response (ROR). At Color-Logic, strategic embellishment is a key differentiator for brands and commercial clients, setting them apart from the competition. Amplify attendees saw compelling examples of how print embellishment can be successfully applied to commercial and packaging applications.
To produce the free embellishment samples made available at Amplify, Color-Logic partnered with Duplo, Sharp, and Unifoil. Unifoil Unilustre DI metallic stock was utilized with the Sharp white and CMYK toner on the Sharp BP-1200S Digital Press to create the Color-Logic metallic colors and embellishments for all the files. One of the files utilized Touch7 Neon Photo with the Sharp pink toner to add Sharp pink into image of the file with just one mouse click. A Duplo CCD810PRO UV spot ultraviolet coater was used on all of the packages produced, to accentuate the files effects with a tactile feel. A Duplo CD618 slitter/cutter/creaser and a Duplo DPC600PKG digital die cutter were used to finish the package file.
Commenting about the results of the partnership, Color-Logic Director of Sales and Marketing Mark Geeves said, “The world of print embellishment is about showing designers, brands, and marketers what is possible with print today. Amplify attendees who stopped by the Duplo, Sharp or Unifoil booths at the show saw what is truly possible with Color-Logic embellishments.”
Color-Logic develops colour communication systems and software tool sets for a variety of special effect printing applications, providing brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilise the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.
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