CMYUK has been recognised by Electronics for Imaging (EFI) as its top equipment sales partner across the EMEA region for 2025, coinciding with its 21st year as an exclusive distributor.
CMYUK has been recognised by Electronics for Imaging (EFI) as its top equipment sales partner in the EMEA region for 2025. This achievement reflects CMYUK’s standout performance and continued momentum across the EFI portfolio in the highly competitive UK and Ireland marketplaces.
From EFI’s perspective, the accolade highlights a partner that aligns closely with its goals and values, consistently facilitating sales, delivering service support, and championing EFI technology. The EMEA award also coincides with CMYUK’s 21st year as EFI’s exclusive distributor in the UK and Ireland. Over the last two decades, founders Jon Price and Robin East have established a substantial installation base, helping numerous print businesses achieve successful growth.
Sue Hayward, Commercial Director at CMYUK, comments on the recognition. She says, “Being named as EFI’s top equipment sales partner in EMEA is a gratifying endorsement of the work our superb sales team does every day. We’ve invested heavily in building a world-class customer experience centre and a highly skilled, highly responsive team, all focused on helping EFI customers succeed from evaluation through to installation, training, and long-term support.”
Hayward adds, “We’re proud of the strength of our relationship with EFI. We regularly open our facilities for joint customer visits and internal technology reviews. We value this strong two-way partnership not only to bring EFI solutions to market, but also feeding back real-world insight on what customers need, where the opportunities lie, and where innovation can land fastest and most effectively.”
Dan Crnarich, Director of Channel Marketing at EFI, emphasises CMYUK’s depth of market knowledge and the strength of its customer engagement. He notes that CMYUK’s deep understanding of the UK market enables the distributor to operate with a high level of independence while maintaining a close working relationship with EFI.
“CMYUK is a well-known and trusted brand across the UK and European marketplace,” explains Crnarich. “The company has leveraged its position to advise customers, sell our solutions, and provide the after-sales service that keeps customers happy and coming back for more. As we bring new and innovative solutions to market, we know we can count on CMYUK to deliver on the partnership we have enjoyed for many years — educating the market on the need to refresh technology to stay competitive, enable new applications and grow their businesses.”
CMYUK is no stranger to EFI accolades. It has been recognised as EFI’s top revenue-generating partner globally seven times and is the most successful distribution partner in the manufacturer’s history.
“CMYUK has been a valuable sounding board as we work to bring new products to the market – what works, what the potential market is, and pointing out how our solutions can be even better,” concludes Crnarich. “We also appreciate CMYUK’s investments in trade expos, marketing, and editorial across the region.”