William Smith has added three new colours to the Avery Dennison Supreme Wrapping Film range, offering selection of modern blue-green finishes
William Smith has announced the immediate availability of three new additions to the Avery Dennison Supreme Wrapping Film (SWF) range. The new colours—SWF Gloss Metallic Frozen Wave, SWF Satin Metallic Cyber Green, and SWF Gloss Park Avenue Blue—expand the popular portfolio with a trio of modern shades.
The introduction of these finishes reflects a broader shift in vehicle wrapping trends toward cooler and more sophisticated colour palettes. Gloss Metallic Frozen Wave provides a bright, energetic metallic appearance, while Satin Metallic Cyber Green offers a textured, contemporary look. For those seeking a more understated aesthetic, Gloss Park Avenue Blue provides a classic, distinctive tone.
Lindsay Hutchinson, Head of Marketing at William Smith, commented, “We are seeing strong demand for blues and blue-greens that feel modern but still versatile. These shades give installers something new to show customers, whether they want a bold statement or a more refined finish. Small shifts in tone can make a big difference on a vehicle. Having the right colours in stock helps our customers win more work.”
As with the existing Supreme range, the new films utilise Avery Dennison Easy Apply™ RS adhesive technology. This feature allows the film to be repositioned during the application process, facilitating the removal of wrinkles and bubbles for a more efficient workflow. The films are engineered for high conformability around complex curves and recesses, ensuring a consistent finish even on challenging vehicle bodywork.
The new additions also support long-term clean removability, a critical factor for professional installers. Each colour is available in 1.52m x 25m rolls and can be purchased in both full and part rolls through William Smith’s online platform or sales teams.
Hutchinson added, “Our customers need films that not only look good but also perform consistently. These new additions deliver both style and practicality.”