LoveYourPrint.com invests in a SinoColor Hybrid UV printer from China Print Supplies for versatility and reliability
China Print Supplies has recently installed a new SinoColor Hybrid UV printer to Sheffield-based LoveYourPrint.com.
The printer has been purchased to deliver a fast, versatile and high-quality service to trade customers, photographers and interior décor designers.
LoveYourPrint.com’s managing director, Jonathan Hopewell, first saw the printer on China Print Supplies’ stand at the Print Show in September 2024. He explains, “For me, it was all about versatility and reliability. I needed a machine that could handle a broad range of applications, and I wanted to work with a supplier I could trust.”
He continues, “Scott demonstrated that this printer could handle loads of different applications and printing needs and showed me how it could significantly expand our service offerings. He was very straightforward, showing me exactly what the printer could do and I felt confident that this was the right printer and partner for us.”
The SinoColor from CPS is a hybrid large-format printer that opens up many new markets and combines the best of roll-to-roll and flatbed printing. “We were looking for lots of features and functionality for the future, but this is a big investment, and we also wanted to be flexible enough to go where the business and the market take us. That’s what I was really looking for in a new printer: the power to adapt to meet the challenges of where our business was going,” he adds.
Bridging China and the UK
Scott Clutton adds, “Our business model is to source products from the Chinese market. We bridge the gap between China and the UK, supplying printers that are pound for pound much better than the established brands. The SinoColor Hybrid machine that Jonathan has installed offers incredible speed, versatility and reliability at fantastic value.”
SinoColor printers are fully customisable, allowing customers to choose the ink configurations they want and not be forced to have varnish or primer at the expense of more colours. They also have additional colours and specialist ink sets if required.
Versatility and value
Versatility was key for Jonathan because it allows the company to target a broad range of clients. “I target trade customers and photographers with interior decor, including wallpaper, murals, splashbacks, tiles, and more. UV is a great ink that can print just as well, roll-to-roll and flatbed, delivering an incredible range of applications. This is what I was looking for: a printer that can do what I need now and adapt to meet my business needs as I expand and diversify.”
He adds, “Hybrid is the key for me. Either flatbed or roll-to-roll would have had limitations. I can now do a good all-round job of everything rather than specialise in one thing and miss out on everything else.”
While the SinoColor ticked the boxes for speed, reliability, and value, who he purchased from was just as important to Jonathan. “Trust is critical. Scott was a great help. He highlighted how the printer would do what I needed now and the limitations that other printers might impose. He also showed me how this printer could potentially take me in different directions as my business developed.”
He concludes, “We got on really well, and I trust him to do the best by me and that is just as important as anything else when looking at investments like this.”