The print and paper advocacy group Two Sides has announced UK-based In2 Publishing as its newest member to champion sustainable media.
The print and paper advocacy group Two Sides has announced its newest member. In2 Publishing has joined the organisation to champion sustainable print media. The UK-based publisher provides solutions for media owners, managing the entire process from ideation through to final delivery.
In2 Publishing produces physical publications with a global reach. The company’s portfolio ranges from high-quality event programmes to membership publications dispatched to readers worldwide. The firm offers a comprehensive suite of services to support the publishing journey of its clients. These services encompass editorial work, advertising, design, printing, and exhibitor listings. Furthermore, the publisher handles digital advertising, on-site copy sales, and club management.
Jo Burgess serves as Business Manager at In2 Publishing and outlines the company’s perspective on the medium. She states, “As a publisher, print plays a vital role in how we communicate with and engage our audiences.”
She adds, “Printed magazines remain highly valued by readers for their credibility, tangibility and ability to deliver in-depth content. At the same time, we recognise the importance of communicating responsibly about sustainability and we are committed to ensuring our print products are produced with environmental considerations at their core. We work hard on all aspects of sustainability and have invested in a thorough review of our activities and our pathway to net zero. And we care about the people in our communities, which is why we support local charities through partnership, donations and volunteering.”
Burgess continues, “By joining Two Sides, we’re proud to support an initiative that promotes the sustainable attributes of print and paper, challenges misinformation, and helps ensure that environmental claims around paper communications are accurate and transparent. We look forward to working with Two Sides to champion the positive story of print.”
Josh Birch, Campaign Manager of Two Sides UK, comments on the new partnership. He says, “It’s a pleasure to welcome In2 Publishing as a member of Two Sides.”
Birch adds, “As a publisher with strong influence across multiple industry sectors, In2 Publishing is well placed to help share balanced, fact-based messages about the sustainability, effectiveness and value of printed products. We look forward to working together to promote the positive role print and paper play in responsible communications.”
By joining the advocacy group, In2 Publishing gains access to a wide array of resources. Two Sides provides its members with co-brandable communication tools, consumer research, and sustainability guidance. The organisation also offers industry insights and hosts events to help support the responsible and effective use of print.