Steve Allen has been appointed Head of London Projects, to oversee delivery for Hollywood Monster
Hollywood Monster, Birmingham based wide-format print and signage provider, has appointed Steve Allen as Head of London Projects, reinforcing the company’s long-standing presence in the capital with a renewed focus on growth, service and local delivery.
Allen, who has been with Hollywood Monster for over 13 years, steps into the role following a successful tenure as Senior Project Delivery Manager. With a background spanning manufacturing, installation and high-level project delivery, he brings both operational depth and commercial drive to the newly created role.

Hollywood Monster operates a UK-wide service model from its Birmingham production HQ, deploying teams nationwide to deliver print and signage projects. In London, the business has a worked with clients including ExCeL London, Westfield, EY / Williams Lea and Gravity Leisure, delivering everything from large-scale architectural signage to digitally illuminated brand environments and immersive commercial environments
“This is about focus, not first steps. We’ve worked in London for years – across retail, live events, commercial fit-out and leisure. Steve’s appointment gives us more boots on the ground and even greater strength for the clients who already trust us to deliver big-impact print and signage across the capital,” comments Simon McKenzie, Managing Director at Hollywood Monster.
As Head of London Projects, Allen will be based locally and responsible for strengthening existing client relationships, overseeing project delivery from initial scoping to install, and identifying new opportunities for growth across sectors.
Allen says, “After 13+ years with this amazing company, I am excited to help supercharge our delivery across the capital and strengthen the relationships that have made us who we are today.”
The move builds on Hollywood Monster’s long-standing track record of delivering high-impact signage solutions across London and the Southeast, strengthening its position as a trusted partner for brands, agencies and contractors who want to make a statement, not just a sign.