Roland DG and BWT Alpine Formula One Team host female car wrappers at the second Wrap Academy event
Roland DG has once again joined forces with BWT Alpine Formula One Team, this time to celebrate female talent in the vehicle wrapping industry with the second outing of its Wrap Academy.
Hosted at BWT Alpine Formula One Team’s state-of-the-art Technical Centre in Oxfordshire, this event brought together eight of Europe’s female car wrappers, alongside renowned vehicle wrapper Morgane Quetier, for a unique wrap challenge. The event was designed to showcase and celebrate creativity, precision, and resilience.
During the event, wrappers and engineers, including BWT Alpine Formula One Team’s Aero Science and Technology Team Leader Paula Garcia Ruiz, discussed their shared experiences.
In a sector where females currently account for just 25% of automotive roles globally, and with the vehicle wrap market experiencing rapid global growth, this underrepresentation highlights a significant opportunity to bring more women into this dynamic, creative, and fast-evolving industry.
Driving this growth is the rising popularity of vehicle customisation and bespoke car graphics. Technology, such as Roland’s, enables professionals to go beyond single colour wraps and provide intricate, creative designs that reflect individual style or brand identity. This flexibility is transforming the wrap market, allowing for next-level personalisation that sets wrappers apart in a competitive industry.
The day featured inspiring talks, a behind-the-scenes tour of BWT Alpine Formula One Team, and a dynamic wrap challenge where participants demonstrated their skills on a Formula One show car. Megan Cadogan, founder of Miss Wrapz was crowned the champion, earning a once-in-a-lifetime opportunity to join the BWT Alpine Formula One Team wrap crew in Las Vegas later this year.
“When I started out in car wrapping, there weren’t many females doing it, and even fewer who were visible. So, events like this matter” commented Morgane Quetier. “The Wrap Academy is not just about technique; it’s about representation. When young women see someone like them working in this space, succeeding, leading, it makes a huge difference. It tells them: you belong here too. This event is about sharing that message, offering support, and building a community of women who lift each other up.”
Jamie Pannell, Paint and Graphics Manager at BWT Alpine Formula One Team, added, “Precision and performance are at the heart of everything we do in Formula One, but innovation thrives when diverse perspectives come together. The Wrap Academy is a fantastic example of how we can open doors, challenge norms, and celebrate talent that deserves to be front and centre. We’re proud to stand alongside Roland DG in driving this positive change.”
“Visibility matters. When women see other women thriving in spaces where they’ve traditionally been overlooked, it fuels ambition and progress,” said Lauren Swinnerton, Head of Marketing Communications and Brand EMEA at Roland DG. “The Wrap Academy isn’t just an event – it’s a platform for empowerment, celebrating the exceptional female talent redefining what’s possible in vehicle wrapping.”
Roland DG and the BWT Alpine Formula One Team continue to build on their partnership, where Roland DG’s TrueVIS print technology powers the team’s vibrant branding, from race cars to transport fleets. This latest event is part of Roland DG and BWT Alpine Formula One Team’s ongoing efforts to bring together creators and professionals.