Dorotape expands eco-positioned media portfolio

Dorotape expands its sustainable range with Fedrigoni’s F-Print Natural Fibre 115 paper-based vinyl alternative and R-Tape Natural Choice application tapes.

Dorotape has introduced a series of sustainable material updates to its UK portfolio, aimed at providing the display and retail sectors with viable alternatives to traditional plastics. This move includes the launch of F-Print Natural Fibre 115 from Fedrigoni and a new strategic role as an ambassador distributor for the Natural Choice application tape range from R-Tape.

The introduction of F-Print Natural Fibre 115 offers a technical solution for short-term indoor advertising that traditionally relies on monomeric PVC. This white matt, self-adhesive material is manufactured from 100% post-consumer recycled fibres and utilises a solvent-free, water-based acrylic adhesive. Engineered for clean removal without leaving residue, the media is positioned for use in high-turnover environments such as point-of-sale advertising, promotional window graphics, and event displays.

Man applying F-Print Natural Fibre 115 from Dorotape, printed with a colourful summer image.
The media is positioned for use in high-turnover environments such as point-of-sale advertising, promotional window graphics, and event displays.

By becoming a Natural Choice ambassador for R-Tape, the company is focusing on the transition towards paper-based application tapes. These products are designed to meet the high-performance requirements of retail and branding installations while reducing the overall environmental footprint of the graphic application workflow.

Michael Ingram, Managing Director at Dorotape, said, “The shift from plastic to paper is not a trend. Smart, sustainable materials are the future, and Dorotape is proud to have been appointed as the UK partner to promote this change for Better Business, Better Performance and a Better Planet.”

The dual announcement reflects a broader industry movement where leading brands and display specialists are increasingly specifying materials based on their end-of-life credentials and recycled content. By partnering with established manufacturers like Fedrigoni and R-Tape, Dorotape aims to provide clear, sustainable pathways for designers and print service providers without compromising on the adhesive performance or visual quality of the final installation.

Available immediately to the UK market, these new additions form part of a wider strategy to support “Better Business” through the supply of smarter, paper-based technologies that align with modern environmental reporting and corporate responsibility goals.

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