UFABRIK has appointed Lambda Group to distribute its digital textile products across the Polish wide-format display market.
UFABRIK has announced the appointment of Lambda Group as its distributor for Poland. The UK-based textile manufacturer states that this partnership strengthens its presence within the Central European wide-format market.
Lambda Group has supplied print solutions to the Polish visual communications sector for over a decade. The Poznań-based company supports print service providers across signage, exhibition, retail, and interiors. According to UFABRIK, the Polish market is currently experiencing increased demand for sustainable and recyclable textile substrates.
Monika Mourao, European Sales Director at UFABRIK, explains the strategy behind the appointment. She says, “Poland is a key growth market for textile-based display, and we wanted a partner with deep technical knowledge, a strong commercial footprint, and genuine commitment to customer service.”
Mourao adds, “Lambda Group’s track record in wide format, its understanding of colour management, and its consultative approach, make it an ideal distributor for UFABRIK. Its reputation in Poland gives us assured confidence that our textiles will be introduced, specified, and supported to the highest standards. It also has 10 locations across Poland, giving them an unmatched logistics network for fast order fulfilment.”
Prior to the agreement, Lambda Group identified a requirement among its customers for advanced textile materials that offer consistent performance and a strong sustainability profile. UFABRIK manufactures a portfolio of polyester-based fabrics designed to accommodate all major digital print technologies.
To support the rollout, Lambda Group will provide colour profiling, application advice, and on-site support to ensure Polish print service providers achieve consistent repeatable results.
Marcin Kowalski, Business Development Manager at Lambda Group, comments on the new product addition. He states, “We chose UFABRIK because it delivers on every key expectation in today’s market – print quality, durability, and sustainability.”
Kowalski continues, “The materials offer outstanding performance in printing and finishing, and our team as well as our customers, have been impressed with the colour vibrancy, reliable handling, and ease of use. We strongly believe UFABRIK will set a new benchmark for textile-based solutions in retail display, exhibition graphics, and soft signage.”
UFABRIK manages its global sales and marketing from the UK, while operating a central European sales office in Poland and an EMEA logistics hub in Rotterdam. The manufacturer produces its materials across two sites located in Thailand and China, operating 14 coating lines to supply global markets. The textile range is available in widths ranging from 1.6m to 5m.
Kowalski concludes, “UFABRIK represents the future of wide format display. We offer PSPs a range that combines sustainability, performance, and innovation. We have the right solutions at exactly the right time for this market.”
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