Large-format press manufacturer swissQprint UK has appointed industry veteran Dave Cull as Sales Manager for the South East region.
swissQprint UK has strengthened its regional sales structure with the appointment of industry veteran Dave Cull as Sales Manager for the South East region. The commercial appointment follows Cull’s public debut representing the vendor on Stand P420 at the recently concluded Print Show 2026 at the NEC Birmingham.
Bringing more than 45 years of graphic arts and print production experience to the role, Cull began his career as a screen printer in 1981 before transitioning into technical training, application development, and capital equipment sales. In his new position, he will engage with commercial print service providers, display specialists, and signmakers across London and the home counties.
Sales Manager for the South East at swissQprint UK, Dave Cull, commented, “The decision to join swissQprint was heavily influenced by the feedback I received from customers. The reputation for build quality, reliability, versatility and customer support is exceptionally strong. Throughout my career, I’ve seen how important dependable equipment is for businesses working to tight deadlines, and swissQprint has built an impressive reputation in this area.”
Managing Director at swissQprint UK, Erskine Stewart, added, “Dave’s experience and reputation within the industry make him an excellent addition to the team. As our UK customer base continues to grow, investing in experienced people is essential. I have no doubt he will help us support more companies as they evaluate how new technology can increase print productivity, expand application possibilities and strengthen their businesses for the future.”
Operating from its wholly owned UK demonstration facility in Bracknell, Berkshire, the subsidiary provides machine walkthroughs, sample testing, technical servicing, and ongoing application guidance. The ongoing investment in regional sales personnel forms part of the Swiss manufacturer’s long-term strategy to expand its flatbed and roll-to-roll user base across the UK market.