“The Acuity Triton addresses many of the frustrations customers have had with traditional latex and solvent technologies”
Following the global launch of the Acuity Triton featuring AQUAFUZE ink technology at FESPA 2025, Fujifilm announce the appointment of Soyang Europe as the official distribution partner for the Acuity Triton in the UK. The deal furthers the long-standing partnership between the two companies and marks the latest addition to Soyang Europe’s portfolio of Fujifilm technology.
The manufacturer and distributor of wide format print media expanded into hardware sales in 2022 with the acquisition of engineering specialist Josero, launching Soyang Hardware Ltd. This enables Soyang to offer a full-service solution, strengthening its customer relationships and playing a key role in the evolution of its partnership with Fujifilm, as the company has been acting as an official distributor of the Acuity Prime and Acuity Ultra since 2023.
Mark Mashiter, Managing Director, Soyang Europe, comments: “Our relationship with Fujifilm has always been about more than just selling machines. It’s an open, collaborative partnership, where we work together to bring the right solutions to the market at the right time. The ethos of Fujifilm’s brand – and products – fits the way we want to do business: sustainably, smartly, and with full support for our customers.
“The Acuity Triton represents a true innovation in the wide format sector. It addresses many of the frustrations customers have had with traditional latex and solvent technologies – offering genuine advantages in flexibility, sustainability, and performance. We are excited to bring this solution to the UK and to continue strengthening our partnership with Fujifilm.
“Being a media supplier gives us a natural, ongoing dialogue with customers. It means we’re not just waiting for them to be ‘ready’ for a new machine — we’re already there, supporting them every day. That puts us in a far stronger position to introduce innovative solutions like the Acuity Triton and AQUAFUZE when the time is right.”
Soyang Europe is set to install a demonstration unit at its headquarters following FESPA and will begin an extensive programme of customer engagement and training to introduce the technology to the market.
Andy Webb, UK Wide Format Sales Manager at Fujifilm, adds: “Soyang Europe has consistently proven to be a trusted partner, with the technical expertise and customer focus that align perfectly with our values. The launch of the Acuity Triton and AQUAFUZE marks an exciting new chapter for Fujifilm, and we’re proud to further strengthen our partnership with Soyang Europe as we bring this innovation to the UK market.”