Soyang Europe expands its Dublin branch offering, bringing a wider range of wide-format media and major hardware brands to the Irish market.
Soyang Europe, manufacturer and distributor of digitally printable wide-format media and surface coverings, and a supplier of wide-format print production hardware through Soyang Hardware, has expanded its product and equipment range available to customers through its Irish branch.
The Dublin branch was opened by Soyang at the start of the year with the objective of improving service for customers in the country, reducing delivery times, and providing industry-recognisable materials to Irish companies at competitive prices.
Strategic Stocking and Hardware Introduction
Mark Mashiter, CEO of the Soyang Group, reflected on the first year, stating, “The first year has been a fantastic learning curve for us in Dublin. We’ve been able to understand local market trends, see which products resonate in Ireland compared to the UK, and fine-tune our stock levels.” He adds that the programme moving into 2026 is based on having the “right mix of media and hardware to fully support and service the Irish market”.
Soyang Ireland will continue to add more solutions to its portfolio and has doubled its stockholding capacity to meet demand. This allows customers across Ireland to access a broader range of both materials and hardware.
New materials now in stock at the Dublin site include SL-F03 Solar Grey Back Banner Stand Fabric, a PVC-free solution for indoor and outdoor use, and SL-F05 Non PVC Roll Up Material, a 270gsm polyester PU coated woven greyback, which is suitable for use as a wall covering, banner, and roll-ups.
Also available are ST-205 Silver Blackout Interliner and ST-2163 Onyx, materials that the company states are perfect for exhibition graphics, retail, and stretch frames. Other materials in stock include the new ST-225 Nero Blackback, a knitted black-back polyester textile, as well as ST-601 Starlight, a backlit textile suitable for retail lightboxes and exhibition graphics.
Soyang Ireland is now stocking Polycril GW, a grey-backed textile suitable for one-piece wall coverings, as well as G Floor, a clear, flexible PVC substrate, capable of being printed to the underside using UV inks. Additional options include both Print Floor and Uni Floor.
Hardware Portfolio
Aside from materials, customers in Ireland can now purchase hardware solutions through Soyang. These include Fujifilm Acuity UV flatbed printers and the newly released Fujifilm Acuity Triton using Aquafuse inks.
In addition, Soyang is making available the Solent Texsew Pro Conveyorline, which is suitable for work such as textiles, fabrics, banners, and flags. Customers can also purchase Vivid Laminating Technologies’ Veloblade Nexus cutting solutions, which are available in three core bed sizes, Miller Weldmaster welding machines, and both models in the Bubble-Free application tables range.
John Barnes, Warehouse Manager at Soyang’s Dublin branch, confirms the company is “delighted with how things have gone so far in Ireland” and looks forward to discussing with customers how these solutions can help their businesses grow.