The Durst P5 350 HSR D4 is expected to aid diversification into new markets for Pureprint Imprint, the large format and retail services division of Pureprint Group.
These include Out-of-Home (OOH) markets, as well as increasing its large format roll-to-roll manufacturing capabilities from its Newcastle plant. With the acquisition of the Durst P5 350 HSR D4, Pureprint Imprint will expand its product offerings to include a range of new items, such as poster bags, heras fencing, lamppost banners, flex-face skins, museum banners, seat kill banners, building wraps, tier and exits dressing, scaffolding banners, and crowd barriers.
The products produced on the Durst P5 350 HSR D4 cater to various sectors and markets, including OOH locations such as supermarkets, fast-food outlets, and coffee destinations. Pureprint Imprint say they are expecting improved quality of products such as retail light boxes from the Durst press. This strategic investment underscores Pureprint Group’s commitment to innovation and delivering high-quality printing solutions to meet the evolving needs of its clients across diverse industries.
Dave Bullivant, Managing Director of Pureprint Imprint, said: “We are excited for the start of this journey with Durst as our partner in OOH product production and the opportunities this opens up for new and existing clients.”
Peter Bray, UK & Ireland Managing Director of Durst Group, manufacturer of award-winning digital printing and production technologies, said: “We are delighted to welcome Pureprint Imprint into the Durst family with this strategic investment in our cutting-edge digital printing platform, the P5 350 HSR, as we continue offer complete solutions from pixel to output. Leading by innovation, our technology will help Pureprint Imprint further with its business goals as the company continues to grow markets.”