In the latest episode of The Printerviews, Colin Sinclair McDermott is joined by Jon Bailey, Jessica DeCola, Dave Rosendahl, and Chris Minn, the founding team behind the She*t4Brains mental health initiative .
The group shares the story of their movement, which began with an unscripted moment on stage at DSCOOP last year, that threw the typical industry script out the window to focus on real life struggles. The conversation explores the deep exhaustion and trauma felt by industry leaders following years of supply chain disruptions and the personal isolation of running a business .
The team discusses their framework of seven pillars, which covers everything from resilience and substance abuse to the unique challenges faced by working parents. By hosting quarterly virtual sessions with a strict code of conduct, they have created a safe space where peers can drop their professional veneer and be authentic about their mental health.
As they move toward official nonprofit status, the founders outline their vision for the next 18 months, which includes providing tools for the wider community to amplify these vital conversations in their own workplaces.
This episode highlights why breaking the silence around mental health is the key to building a more resilient and connected workforce for 2026 and beyond.