GH Display brings dye sub in-house with new Mimaki from Soyang

The Peterborough-based exhibition stands specialist took delivery of the Mimaki TS330-3200DS to reduce lead times and improve quality control

Peterborough-based custom exhibition stands specialist GH Display has invested in a new Mimaki TS330-3200DS grand-format printer from Soyang Hardware to bring dye sublimation work in-house and maximise the profit on print jobs.

Established in 1976, GH Display both designs and builds custom exhibition stands, with its in-house design, print, manufacturing and installation teams working with customers across all manner of creative projects. Operating from a two-acre site with over 30,000sq ft of workshop, print and event storage facilities, GH Display is a one-stop-shop for all things exhibition and events.

With such a far-reaching customer base, and clients bringing with them a diverse range of demands, the company had been outsourcing its dye-sublimation graphics to another company to help with production. However, it recently took the decision to invest in new machinery to bring this work in-house.

the Mimaki TS330-3200DS printer at GH Display
“Bringing dye sublimation in-house will allow us to control quality and lead times much better”

GH Display has previously dealt with Soyang Hardware, having purchased a Vivid Veloblade Nexus from the distributor, and opted to return to the company with its latest request. The team at Soyang Hardware recommended the Mimaki TS3300-3200DS as the ideal solution.

The grand-format dye sublimation and direct-to-polyester printer operates at speeds of up to 150sq m/hr at 600dpi. It can print on media up to 3.2m wide, allowing users to produce everything from soft signage, flags and home décor to display, backlit applications and blockout pieces.

“Bringing dye sublimation in-house will allow us to control quality and lead times much better, offer more competitive pricing than ever before, as well as deliver quicker lead times for customers,” said Jenny Hodson, Director at GH Display.

“We have partnered with Soyang on other projects and found the level of after sales service to be excellent. It was therefore perfect when they introduced us to the Mimaki printer, which fitted in functionality-wise with the gap in our print capability.”

The machine – which is the first Mimaki TS3300-3200DS installation in the UK – was delivered to the GH Display facility in Peterborough in April, with Jenny and the team now mapping out plans as how to best use the printer to strengthen the company’s overall service offering.

“We will be better able to manage production as everything we produce will be done in-house by the GH Display team,” Jenny said.

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