Organisers of drupa 2028 have reminded international print and packaging suppliers that exhibitor registrations close on 31 October 2026.
Rapid advancements in artificial intelligence, robotics, and workflow automation will take centre stage at drupa 2028, with organiser Messe Düsseldorf issuing a final call for international exhibitors ahead of the 31 October 2026 registration deadline. Scheduled to take place from 9 to 17 May 2028 in Düsseldorf, Germany, the flagship trade fair will gather technology pioneers, commercial print buyers, and packaging converters from around the globe.
To reflect the digital transformation sweeping industrial manufacturing, the 2028 edition will introduce an expanded exhibition footprint dedicated specifically to the practical deployment of automated machinery, smart factory software, and AI-driven production tools. The structured display areas will demonstrate how automated logistics, intelligent quality control, and robotic material handling can streamline production workflows and lower operational costs across print and packaging environments.
By securing floor space prior to the October cutoff, technology vendors and machinery suppliers can establish their position within the hall layout. Participating companies will gain direct access to international decision-makers arriving with defined capital investment budgets, providing a targeted platform to demonstrate new press technology, substrate innovations, and digital workflow software.
In addition to machinery demonstrations, the 2028 show schedule will incorporate specialised technical forums, executive keynotes, and live production lines. These dedicated special features will address pressing industry challenges, including sustainable packaging design, circular economy compliance, energy-efficient print manufacturing, and the commercial integration of generative AI.
As the primary benchmark for the global graphics and converting sectors, the nine-day exhibition facilitates cross-border commercial partnerships and technology transfer. Equipment manufacturers, software developers, and material suppliers planning to participate at the Düsseldorf showcase must submit their formal applications by 31 October 2026.