The HP Latex FS50W will enable DRPG to produce potential applications including thin films, vinyl, and backlit textiles
Creative communications group DRPG has purchased a new HP Latex FS50W super wide printer to open up a wider range of options to its diversified customer base.
Founded in 1980, DRPG creates and delivers varied integrated communications solutions, offering everything from video, events and digital applications, through to research, strategy, creative communications and large-format print. With brands such as Amazon, Ferrari, Honda, DEWALT and the BBC among its clients, DRPG is dedicated to delivering quality on each project.
Seeking to replace its existing 3.2m-wide printer led DRPG to its latest investment in the form of the HP Latex FS50W, which was purchased and installed by Papergraphics in May 2025.
“I’ve always been aware of HP, and I have known Stuart Thomas [Business Development Manager at HP] for a long time; he has always kept me up to date with the latest technology,” said Lee Whitehouse, Head of Print at DRPG.
“As a company, we are B Corp accredited, have Investors in People Platinum and attained the Queen’s Award for Sustainable Development back in 2022, so upgrading our print solutions to be even more eco-friendly is a key part of our sustainability strategy focused on people, planet and profit.
“This year, we’re going even further into tracking our company’s Scope 3 emissions, completing a double materiality assessment. This printer will help us go into greater detail in tracking the entire supply chain including where our materials are sourced and how they are used.”
The HP Latex FS50W can handle media up to 3.2m wide and print in colour at speeds of up to 89sq m/hr, running five-litre colour cartridges and three-litre white ink cartridges.
As is the case with all HP Latex machines, the printer runs water based HP Latex Inks, having less impact on the planet than solvent, eco-solvent and UV inks. Add in that the cartridges are paper-based and can be recycled after use, and these sustainable benefits fitted in perfectly with DRPG’s own commitment to the environment.
“The FS50W ticked a lot of boxes for us, especially when it comes to quality. The colour gamut range was so much better than our previous printer,” Lee said. “It also enabled us to offer a broad range of potential applications including thin films, vinyl, and backlit textiles.
“The printer supports five-layer printing, specifically for backlit displays. When using the white ink option, this allows for the creation of high-quality backlit displays with multiple layers of ink, including white, to achieve optimal light diffusion and colour vibrancy.
“Scalability, sustainability and environmental impact are also key focuses with this printer. The machines offer water-based odourless prints with no hazardous air pollutants, designed to meet modern environmental certifications, which are very important to us here at DRPG.”
“HP really are leading the way when it comes to changing the large-format print market to a more sustainable one. DRPG is a company that has been heading in the right direction for many years and is a great example for our own industry. It’s important that we forge partnerships with likeminded companies like HP, which is taking this to another level and truly leading the way.”