Digidelta says its bio-based BIOND film offers a cost-effective, non-PVC solution that reduces carbon footprint by over 80 percent.
Digidelta, a manufacturer of digital printing and visual communication materials, has outlined how its BIOND range of bio-based films can support companies seeking a sustainable solution for outdoor advertising.
Traditionally, products targeted at the outdoor advertising sector have been manufactured using PVC. Derived from petroleum, PVC emits carbon dioxide and toxic compounds throughout its production cycle. Digidelta positions BIOND as a solution to these environmental issues that does not compromise the quality of the final application.
According to the company, BIOND is 85 percent bio-based. It is created using vegetable-based products that absorb carbon dioxide during growth. Digidelta reports that this reduces the total footprint by more than 80 percent compared to traditional PVC.
These sustainable qualities are intended to impact the manufacturing chain of outdoor advertising. The print service provider can reduce the impact of its production setup, while brands and marketers running campaigns can strengthen their Environmental, Social and Governance (ESG) goals.
Addressing concerns regarding the shift from PVC to non-PVC materials, Digidelta asserts that with BIOND, users will see results “equal to or even greater than those in traditional PVC-based applications”. This claim covers both the quality of the final printed piece and the application’s overall durability.
Regarding cost, Digidelta states that BIOND offers competitive pricing aligned with polymeric PVC, presenting a cost-effective solution for businesses seeking planet-friendly options.
Digidelta manufactures its products in-house at its production site in Portugal. For BIOND, the company uses processes that are 85 percent solar powered. Production is overseen by the team at Digidelta to ensure quality control and production efficiency.
The company has also developed an online calculator. This tool enables customers to input their current traditional PVC usage and view the potential reduction in carbon dioxide emissions achieved by switching to BIOND.
Armando Mota, CEO of Digidelta, commented on the market context. “Sustainability is a crucial focus area for many brands, including some of the most well-known companies in the world, with the pressure very much on their marketing partners to satisfy these demands or risk being replaced by rival companies that can provide solutions.”
“There is no longer any reason – be it technical, economic or performance related – for major brands not to demand BIOND films. They are cost-competitive, equal or superior in usability, and reduce over 80% of CO₂ emissions. BIOND is the logical and responsible choice for the future of outdoor advertising.”.
Digidelta to debut BIOND and showcase key product ranges at PRINTING United