Manchester-based Ainsley Signs has installed a swissQprint Nyala 5 flatbed printer with roll-to-roll option to triple its turnover by expanding into the retail, design, and trade markets.
Manchester-based Ainsley Signs is aiming to expand into new markets following the installation of a new Generation 5 Nyala from swissQprint. The flatbed printer will help the signage firm target further growth in retail, design, and trade.
Founded in 1952, Ainsley Signs has focused on the residential construction sector. Managing Director Dale Broadhead joined 12 months ago to help make the company’s strategy to triple its turnover within the next five years a reality.
New Markets and Capabilities
Investment in new equipment is central to driving this expansion. Ainsley Signs installed a swissQprint Nyala 5 flatbed printer with a roll-to-roll option, CMYK, white, and varnish. The investment has expanded the type of substrates the business can now work with, including aluminium composite material, Foamex, and acrylics. In addition, the flexible modular build of the machine means that the company can grow into additional colours or applications should the business need arise.
Launched at the start of the year, the Nyala 5 flatbed printer is up to 23 per cent quicker on average and in certain quality modes over 80 per cent faster than its predecessor. The Nyala 5 can reach speeds of up to 253 sqm per hour.
Mr Broadhead says, “The Nyala enables us to go into sectors like retail, design and trade, enhancing our print quality. It really showcases what we can do for a raft of new blue-chip customers.”
Buying a Nyala had been high on Dale’s agenda before he arrived at Ainsley Signs. When he met Josh Ainsley, Co-owner and Director, he discovered that the preference for the Nyala was mutual. Dale says that Josh “wanted and really liked its endless creative possibilities”.
Sustainable Production and Investment
While creative output and efficient speed are critical to Ainsley Signs’ operation, the Nyala’s energy efficiency is also important. swissQprint states that its large format printers consume an average of 2.2 kilowatt-hours of electricity. This fits in with the company’s commitment to reducing its impact on the environment.
“Sustainability isn’t just at the heart of our business but also forms part of our re-investment programme,” Dale adds. Earlier this year, Ainsley Signs replaced the factory roof with an insulated upgraded version and fitted solar panels. These have been installed to naturally power its facility and improve energy efficiency. “We’ve instantly seen a reduction in bills,” Dale said.
The investment programme also includes a plan to expand Ainsley Signs’ Middleton site to double capacity, alongside further investments in new finishing equipment.
Ian Maxfield, Regional Sales Manager at swissQprint UK, says, “Ainsley Signs is a business that’s eager to grow into markets that demand higher quality and fast turnaround. The Nyala 5 is the best wide format printer that can do this as well as making a compelling environmental case.”